It was one of the worst storms to hit London since God knows when. The thunder rolled, lightning flashed and the rain hammered into the roof. There’s something about a storm that brings a sense of doom. It fitted so perfectly.

When the ITV news flash sign came on the TV screen everyone looked up. When the flash sign was immediately followed by a still of Elvis Presley, a quiet voice breathed, “Oh, my God.

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“Reports are coming in that Elvis Presley, the rock and roll singer, died this evening at his home in Memphis, Tennessee.”

We all looked at each other in disbelief.

“Elvis is dead!”

It didn’t seem quite credible. And yet it wasn’t the kind of shock that followed the news of J.F.K. being cut down. There had been so much speculation about Presley’s mental and physical health that his death was unpleasantly predictable.

It was almost impossible to know what to think. My first impulse was to pick up the phone and call a couple of people. I tried two numbers, but they were both busy. Obviously other people had reacted the same way. It was the kind of news that demanded to be passed on. Elvis had always been there. For more than two decades he’d maintained a unique position in too many people’s lives. Despite all the depressing rumours it scarcely seemed possible that he’d gone, that Elvis Presley was dead at 42.

I guess the only word I can use is numb. Numb, and just very slightly embarrassed at the way I was reacting. It wasn’t the ordinary kind of grief that you feel for a personal friend. There was no voice telling me that I’d never see Elvis Presley again. Jesus Christ, I’d never seen him, ever. I didn’t even regret that I’d never get the chance to see him. The Elvis Presley I’d have given my right arm to watch was the wild hoodlum in the gold jacket who vanished into the US Army and never returned. I’d mourned his passing many years ago.

About the Author

Alex Branning

Alex started the Branning Group in December 2000, when he was only 17 years old. Since then, he has helped thousands of businesses and entrepreneurs and is now widely considered one of the leading high performance marketing coaches in the country. Alex has revolutionized the insurance and real estate marketing sector with his “Giveaway Funnel” strategy, and his trainings have been consumed by entrepreneurs worldwide. Alex’s books include “How to Grow Your Business on Pinterest” and “Insurance Super Agent”. He is followed by tens of thousands of entrepreneurs on Instagram and Facebook, his podcast has been rated as a top business podcast and his YouTube videos have been watched over 200,000 times. He lives in Redding, CA with his wife Kathy, his daughter Ali and their two pets: a brichon frise dog named Snow and a Holland Lop bunny named Foo Foo.

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