We all have things that are hard. There are things that we, we do because we have to do them, but it sucks. For me, the hard things are things like accounting and paperwork. I dread them. I hate doing it, but I know that I have to. So for me so that I don’t get burnt out, frustrated or hit a wall, I space things out. And so when it comes time to do my taxes, for example, there’s a lot of things I have to do. And so I start doing it early in the year. That way, I’m not hustling at the end. But I also, I only do one task about accounting or bookkeeping every day. I have a bookkeeper and an accountant on staff, so the number of things that I personally have to do aren’t a lot. But man, they end up on my task list because there’s questions. They need feedback, they need paperwork. If I didn’t, you know, file it correctly, et cetera, et cetera. Blah blah blah. I spaced out the hard things for you, spaced out the hard things. They’ll put them one right after the other, after the other. On a given day, I was talking to a private client, he said. Alex, here’s what I used to do until I got burnt out. I would make my Thursdays my suck days and I would do everything on Thursday. I’d schedule it all out for the things that I didn’t like to do. I put it all on Thursday, and I’m like. And let me guess you stopped showing up with full energy every Thursday and you started to feel sick on Thursdays. That was your typical sick day, wasn’t it? When you’re like, Wow, I wake up and I feel like crap. He’s like, Yeah, did you know that I’m like, You set yourself up for failure? Did you met you? You told yourself Thursdays are the worst. And then your body responds to that. And guess what? You start burning out. You start feeling like garbage. When you wake up on a Thursday, you dread the day. Screw that spaced out your hard things. You got to do them. Do it. Schedule it out. Put it on the calendar. Put it on your to do list, but spaced it out that way. You got hard stuff and then fun stuff. And every day has its own unique challenges. Every day has its fun. Every day has its rest.
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Alex started the Branning Group in December 2000, when he was only 17 years old. Since then, he has helped thousands of businesses and entrepreneurs and is now widely considered one of the leading high performance marketing coaches in the country. Alex has revolutionized the insurance and real estate marketing sector with his “Giveaway Funnel” strategy, and his trainings have been consumed by entrepreneurs worldwide.
Alex’s books include “How to Grow Your Business on Pinterest” and “Insurance Super Agent”. He is followed by tens of thousands of entrepreneurs on Instagram and Facebook, his podcast has been rated as a top business podcast and his YouTube videos have been watched over 200,000 times.
He lives in Redding, CA with his wife Kathy, his daughter Ali and their two pets: a brichon frise dog named Snow and a Holland Lop bunny named Foo Foo.